All Fresh Online

How a Comprehensive E-Mail Strategy Made All the Difference for Major Grocery Retailer

Overview

Orthofeet is an online retailer focused on providing the very best footwear solutions for consumers with sensitive feet or other physical ailments affected by foot problems or poor posture. They came to OpenMoves looking for an overhaul of their email marketing strategy to grow revenue, boost traffic to the website and increase engagement. Their previous email initiatives performed poorly and lacked ability to leverage modern email tactics such as automation, personalization and optimization testing. Once our strategy was developed and implemented, we quickly saw a lift in sales and then exceed our goals within a matter of a few months.

The Challenge

Vosges shares challenges and goals with most ecommerce advertisers. Our goals were to grow year over year sales while also improving return on advertising. The landscape of luxury chocolate is competitive, with known brands needing to be challenged. Vosges was a mature advertiser with experience in key campaigns already. This was a client that needed tight tactical implementation as well as strategic guidance. Furthermore, Vosges needed support through an aggressive seasonal curve. Christmas and other gifting holidays are huge for Vosges, with complex promotional calendars and tough goals. On the other hand, summers are slow, and media needs to be bought economically and profitably to leave sufficient budget for the high season. On the organic search front, a burgeoning corporate (B2B) market was ripe for the taking, and required a thorough focus on commercial and business-related SEO keywords.

Primary Goals

  • Grow overall eCommerce revenue year over year
  • Maintain and improve PPC ROAS across all channels
  • Rapidly deploy promotional content to support sales and offers
  • Build accounts that can effectively scale up and down to support seasonality
  • Represent the Vosges brand effectively and grow brand awareness profitably
  • Establish tracking of commercial lead form and grow submissions
0 %
Growth in total online revenue
0 %
Growth in PPC revenue
0 %
Growth in overall website users
0 %
Growth in organic revenue YoY